ShopX: A Foundation Model for Intent-to-Item Fulfillment in Agentic Shopping

Jiacheng Chen, Tao Zhang, Manxi Lin, Dunxian Huang, Teng Shi, Honghao Fu, Mengyan Li, Xinming Zhang, Chenchi Zhang, Xuan Lu, Xiaoxiong Du, Haibin Chen, Shaolin Ye, Hao Chang, Xiaoqi Li, Shuwen Xiao, Yujin Yuan, Jingxuan Feng, Shaopan Xiong, Huimin Yi, Ju Huang, Qiu Shen, Ying Chen, Junjun Zheng, Xiangheng Kong, Dan Ou, Haihong Tang, Yuning Jiang, Bo Zheng

The wave of AI-native applications is moving shopping beyond page- and feed-based browsing toward intent-driven experiences orchestrated by LLM agents. A common design wraps an LLM around existing search and recommendation pipelines, forcing complex intents through low-bandwidth retrieval or ranking interfaces and leaving a gap between language understanding and item-space fulfillment. Generative recommendation gives LLMs a direct item-space interface through semantic IDs (SIDs), but existing models mainly generate candidates for retrieval rather than translate flexible intents into item-space outcomes. We propose ShopX to address this bottleneck by unifying intent understanding, execution planning, and flexible SID-native item-space operations into a single foundation model. We deploy ShopX in agentic shopping workflows through a model-native item-fulfillment framework with a serving harness that defines a model-facing action protocol and exposes support surfaces for context access, catalog grounding, and state management. Within this framework, ShopX plans and composes SID-based item-space operations such as SID beam-search retrieval, listwise ranking, or product bundling. This model-centric design reduces lossy hand-offs between agent orchestration and item-space execution. To build ShopX, we design semantically recoverable, LLM-operable SIDs and a training recipe that equips a general LLM for flexible multi-turn item-space fulfillment while retaining the knowledge and instruction-following abilities needed by a shopping agent. We evaluate the ShopX framework against tool-mediated agentic systems on single- and multi-turn fulfillment tasks derived from anonymized Taobao production logs, showing that model-native fulfillment improves overall framework behavior, especially on complex or ambiguous requests.