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crossrefComputers2024-12-15Cited by 27

A Comparative Study of Sentiment Analysis on Customer Reviews Using Machine Learning and Deep Learning

Logan Ashbaugh, Yan Zhang

Sentiment analysis is a key technique in natural language processing that enables computers to understand human emotions expressed in text. It is widely used in applications such as customer feedback analysis, social media monitoring, and product reviews. However, sentiment analysis of customer reviews presents unique challenges, including the need for large datasets and the difficulty in accurately capturing subtle emotional nuances in text. In this paper, we present a comparative study of sentiment analysis on customer reviews using both deep learning and traditional machine learning techniques. The deep learning models include Convolutional Neural Network (CNN) and Recursive Neural Network (RNN), while the machine learning methods consist of Logistic Regression, Random Forest, and Naive Bayes. Our dataset is composed of Amazon product reviews, where we utilize the star rating as a proxy for the sentiment expressed in each review. Through comprehensive experiments, we assess the performance of each model in terms of accuracy and effectiveness in detecting sentiment. This study provides valuable insights into the strengths and limitations of both deep learning and traditional machine learning approaches for sentiment analysis.

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crossrefComputers2026-05-01Cited by 1

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crossrefComputers2024-09-19Cited by 23

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crossrefComputers2025-03-06Cited by 80

Machine Learning and Deep Learning Paradigms: From Techniques to Practical Applications and Research Frontiers

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Machine learning (ML) and deep learning (DL), subsets of artificial intelligence (AI), are the core technologies that lead significant transformation and innovation in various industries by integrating AI-driven solutions. Understanding ML and DL is essential to logically analyse…

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crossrefComputers2026-03-04Cited by 4

Machine Learning and Deep Learning for Dropout Prediction in Higher Education: A Review

Beatriz Duro, Anabela Gomes, Fernanda Brito Correia, Ana Rosa Borges, Jorge Bernardino

Student dropout in Higher Education remains a persistent challenge with significant academic, social and economic consequences. Predictive analytics using traditional Machine Learning and Deep Learning have been increasingly explored to support early identification of students at…

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crossrefComputers2026-02-02Cited by 4

Research Advances in Maize Crop Disease Detection Using Machine Learning and Deep Learning Approaches

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Recent developments in machine learning (ML) and deep learning (DL) algorithms have introduced a new approach to the automatic detection of plant diseases. However, existing reviews of this field tend to be broader than maize-focused and do not offer a comprehensive synthesis of…

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