openalexJournal of the Association for Information Systems2026-08-15
Digital Twins and the Reconfiguration of Expertise: Evidence from AI Avatars in Online Healthcare
Hua Lu, Shuang Ma, Xin (Robert) Luo
Artificial intelligence (AI) is increasingly embedded in professional service platforms, yet its impact on individual experts remains poorly understood.This study examines how AI reshapes service demand and expert behavior in online healthcare, a context characterized by capacity…