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Wachiravit Modecrua

2 papers indexed

arxivcs.AI2026-07-08

Large Behavior Model: A Promptable Digital Twin of the Retail Customer

Wachiravit Modecrua, Krittin Pachtrachai, Touchapon Kraisingkorn

Customer behavior modeling underpins recommendation, marketing, and decision support, yet existing approaches either optimize predictive accuracy without explaining decisions or simulate users without grounding them in real behavioral data. We present the Large Behavioral Model (…

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arxivcs.CLcs.AIcs.IR2026-07-07

InfluMatch: Frontier-Quality KOL Search at 4B-Model Cost

Krittanon Kaewtawee, Petmongkon Pornpichitsuwan, Natchaya Temyingyong, Nutnicha Laplamoon, Wachiravit Modecrua, Krittin Pachtrachai, et al.

Matching influencers (KOLs) to free-form, multi-part Thai marketing criteria is today served either by keyword search over structured profiles, which misses semantic fit, or by prompting frontier LLMs over every candidate, which is accurate but slow and expensive. We present Infl…

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