crossrefArtificial Intelligence, Machine Learning, & Robotics in Business2026-06-28
Importance of Perceived Humanness for Strategic Communication in the Age of AI and Implications for Conversational Agents, Both AI and Human
This article positions perceived humanness as a central construct for understanding strategic communication in an era where distinctions between human and AI agents are increasingly blurred. Integrating research on social presence, anthropomorphism, and conversational human voice…