crossrefArtificial Intelligence, Machine Learning, & Robotics in Business2026-06-28
Racing Toward Intelligence: How Artificial Intelligence, Machine Learning, and Robotics Enhance Performance Prediction, Strategic Decision-Making, and Return on Investment in Formula One and NASCAR
Dr. Rachel J.C. Fu, Michael B. Reid
This article examines how artificial intelligence (AI), machine learning (ML), and robotics are transforming two elite motorsports series - Formula One and NASCAR - from historical, operational, and strategic perspectives. The article reviews the historical development of auto ra…