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Human-AI Collaboration vs. Substitution in Tourism Social Media Content: A Conceptual Framework for Consumer Engagement
Jasmine Chang Man Lin, Fatma Ezzahra Ben Soltane
Generative artificial intelligence is fundamentally reshaping the landscape of content production in tourism social media marketing. AI-generated content, with its high efficiency and scalability, is rapidly permeating industry practices. However, consumers' differentiated respon…
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