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Ionica Oncioiu

1 paper indexed

openalexSustainability2026-07-23

Perceived Sustainable Digital Transformation Adoption in Retail: A Capability-Mediated Technology–Organization–Environment Perspective

Ionica Oncioiu, Ana-Maria Ifrim

The increasing emphasis on sustainability and digitalization is reshaping retail environments, requiring organizations to respond simultaneously to technological change and sustainability-oriented pressures. However, the relationships between these external demands and the percei…

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