Live streaming platforms, as computer-mediated communication (CMC) systems, provide streamers with a range of tools, such as webcams, beauty filters, and stream titles, to shape their online personas in ways that either conform to or deviate from viewers' expectations. Drawing on gender role and CMC theories, this study examines how streamers leverage CMC self-presentation tools to fulfill gender role expectations and their associated live streaming outcomes. Analyzing data collected from 867 streamers and 94,227 streams on Douyu, a popular Chinese live streaming platform, we find that although both female and male streamers make extensive use of CMC tools, female streamers are more likely to employ visual strategies, such as webcams and beauty filters, than male streamers. We further find that although different tools have varying associations on streamers' earnings and audience engagement, the benefits of webcam use are weaker for female than for male streamers. These findings underscore the complex interplay between gender roles and technology use in the live streaming domain.
The broadcast of disinformation in online social networks (OSN) is a growing concern examined across several disciplines, including human-computer interaction (HCI). The pervasive issue has been prompting novel approaches to identify the malicious actors behind the dissemination…
Recent advances in AI have heightened scholars' and policy makers' concern with social influence and behavioral contagion in online communities. We conduct a field experiment on Reddit to investigate the extent to which online users are susceptible to positive behavioral stimuli…
Exploring similar nodes in attributed networks represents a key challenge in data mining. While recent representation learning methods embed networks into low-dimensional vectors, they often implicitly assume a uniform and continuous feature space. This paper proposes a visual an…
We introduce UISTful, a system that turns reading activity into a collective portrait of a scholarly community. Readers explore a semantic globe of UIST papers and authors while the system records private reading traces that can be reviewed, reflected upon, curated, and published…
Matter seeks to resolve longstanding interoperability problems in the Internet of Things (IoT), yet little is known about how developers experience the standard in day to day work. This paper examines over 13,000 issues from the official Project CHIP GitHub repository to understa…
We investigate the effectiveness of interventions that reduce the visibility of offensive content on the local social platform Nextdoor. Content filtering -- hiding or downranking offensive content that brushes against a platform's rules without clearly breaking them -- is deploy…