Clicks on homepage marketing blocks are driven by a dual-mechanism of content interest and access habits. However, habitual clicks often create Pseudo-Positives in marketing slots, where position advantage masks mediocre content quality, leading to biased recommendation ecosystems. We propose a framework called Orthogonal Disentanglement of Access habits (OrDA) to purify interest signals. OrDA utilizes a dual-tower structure with a gated allocation layer to adaptively route features and minimize interference. To ensure rigorous separation, we employ orthogonal regularization to constrain the latent interest and habit manifolds to be geometrically perpendicular. OrDA performs causal intervention (do-calculus) during inference to rank items solely by purified interest scores. Empirical online evaluations on large-scale datasets demonstrate that OrDA effectively eliminates access-habit bias, outperforming state-of-the-art methods in predictive accuracy. Online AB test 5.64% shows user click-through rates (UCTR) improvement on the Zhima homepage marketing block, Zhima rent-floor recommendation.
Advances in generative AI are rapidly increasing the quality and commercial value of generated music, and this progress depends on large catalogs of creators' recordings. This raises a central question for platform design: how should creators be compensated when their work is use…
Hardening IT on-premises environments can be a daunting task for teams without access to adequate cybersecurity expertise. In this regard, Decision Support Systems (DSS) with embedded expert knowledge can assist users by guiding them with security recommendations to meet their ob…
Designing polyimide structures with specific glass transition temperatures (Tg) is highly challenging. Existing methods primarily focus on target-conditioned generation, lacking an assessment of the consistency between the generated structure and the target properties. This leads…
Personalized recommendation systems are central to modern e-commerce and retail platforms, but they typically rely on centralized storage of detailed user interaction data, creating significant privacy and regulatory challenges. With increasing requirements from regulations such…
Market manipulation is the dubious practice of manipulating stock prices in order to make a quick profit, which truly degrades confidence on trading platforms. We implemented an unsupervised fraud-detection toolkit that begins with K-Means++ clustering to address this issue. A da…
Customer churn is a major challenge for telecommunication companies, directly eroding revenue and long term customer relationships. Traditional retention programs rely on generic, not personalized incentives and lack the precision to identify high risk customers before they leave…